Life Is Too Short To Eat Bad Ice Cream

That's the message behind CHR's latest ice cream shop, Oddono's

Italian family chain Oddono's gelati have opened their latest ice cream shop on Chiswick High Road in the premises which was formerly Baskin Robbins.

Christian Oddono said they were now open for business but would be holding a big party with free gelato in a few weeks.

He said people in Chiswick were already familiar with their brand which is also sold through Firezza pizza chain. There are already shops in South Kensington, Bayswater, Battersea, Hampstead and east Dulwich.

They make all their ice creams and sorbets on site in each shop, adding ingredients individually. Prices start at £2.45 for a tub or cone and they will have gluten-free cones available soon. They also sell ice cream cakes, large takeaway tubs of icecream, and coffees and other beverages.

"People eat ice cream whatever the weather- if the quality of the product is good enough. This is what we have found in our other stores. If people have dinner in a restaurant, they like to visit Oddono's to have coffee and ice cream, just as they do in Italy, so it is not just something for sunny weather," says Christian.

They also plan to put up an awning and change the shop doors to have a more open aspect in the next few weeks.

Oddono's Gelati Italiani started trading in July 2004 in Bute Street, South Kensington. The company was set up by Christian Oddono, whose grandmother used to make delicious home-made gelato in Italy. To date they have over 130 flavours, including cinnamon, basil, chocolate and cognac, vodka lemon, chocolate ginger and chili icecream.

But the best sellers include Chocolate, Nocciola (Hazelnut), Bacio ( milky chocolate and hazelnut), and Pistachio. The most popular sorbets are Mango, Strawberry, and Coconut.

March 13, 2015