Identity of 'Mystery' High Road Venue Unveiled
To be known as The Living Room at The Chiswick
The finishing touches being made to 299-303 Chiswick High Road. Picture: ChiswickW4.com
November 10, 2024
After being kept under wraps during a long and complicated planning and licensing process, the identity of the new venue at 299-303 Chiswick High Road has finally been unveiled.
It is being launched as The Living Room at The Chiswick and describes itself as an upmarket bar and cocktail lounge on its social media pages.
We were told by staff at the venue that an official opening is due soon.
No details are available of any food offering at the new establishment and some neighbours remain concerned that it will operate more as a night club. Assurances were given during the planning and licencing process that the venue was not a night club and would operate mainly as a restaurant.
It is understood that its opening hours remain constrained until planning permission has been given for an application which would allow late opening. Permission has already been granted for late opening by the borough licensing department.
The venue has a capacity for around 200 guests after KSMV Properties Ltd, a company owned by Shahid and Shamin Hirji, combined the former premises of Perfect Pizza and Republic Indian restaurant.
It recently secured a licence to play live and recorded music late on the ground floor in the face of continued opposition from a group of local residents including some living at Arlington Park Mansions, which backs on to the venue, as well as ward councillor Joanna Biddolph.
The applicant submitted reports which claimed that there would be minimal break out of noise from the premises and that, although measurable, this would not be sufficient to impact local residents.
An earlier planning application had been turned down due to ‘an insufficient noise report’ and now another application (P/2024/3481) has been submitted to the planning department which, rather than requesting a change of use, seeks to merge 299 and 301-303 Chiswick High Road as a single unit. It is proposed that the permission would be for a single premises which will primarily operate as a restaurant, with takeaway food being ancillary to the main business.
Back in 2008 Mr Hirji had operated the Ochre Lounge from 301-303 Chiswick High Road. It served both Lebanese and Indian food. In 2011 he let the unit to Hedone restaurant which won a Michelin star the following year but closed prior to the pandemic.
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