The George IV pub on Chiswick High Road was packed with Georges as today it played host to Capital Radio's breakfast show. Johnny Vaughan had invited all Georges and Georginas for an early drink during a special broadcast to mark St. George's Day.

Callers to the show were invited to call in and suggest the really great things about being English. These ranged from HP Sauce to brown teeth. The show was interspersed with regular singing of 'There'll Always Be an England' which was sung with great gusto partly due to the free beer laid on by the George IV.

Three Georginas enjoy an early pint during the broadcast

Johnny Vaughan recently replaced Chris Tarrant as the breakfast show host for capital radio. Tarrant had been the host of the show for 17 years and Capital are concerned that long term listeners will switch to rival channels. As he took over this Monday it remains to be seen if the massive spending on publicity by Capital can shore up listening figures.

Vaughan takes on prominent breakfast DJs, including Virgin Radio 105.8 FM's Pete Mitchell and Geoff Lloyd, XFM's Christian O'Connell, and BBC Radio 1's Chris Moyles. But top spot in its key London market has recently been taken by Heart 106.2 FM's with co-hosts Jono Coleman and Harriet Scott. Capital Radio's stock was hit hard by Tarrant's departure and the station is keen to refute suggestions that Vaughan's 'laddish' style will alienate some listeners who had previously tuned in to hear the popular quiz show host.

April 23, 2004