Innovative tooth whitening system zooms into Chiswick

Emma Brophy gets a Hollywood smile in under an hour

The team at dentist@Chiswick have just taken delivery of an amazing new tooth whitening system.  Aptly named Zoom (the treatment takes less than an hour), resident cosmetic dentist, Gill Martin, is now offering this state of the art whitening system to patients with an impressive introductory offer.

If, like me, you are a) a nervous dental patient, b) sceptical about 'amazing new systems' or c) both you need worry no more as Gill invited me in to be her guinea pig when the new Zoom! system was being demonstrated.

Whilst I am not a smoker, I am very fond of cups of tea and glasses of red wine both of which can stain and darken teeth so I was more than happy to oblige. But before my appointment I read up on a number of different tooth whitening treatments that are currently available to understand exactly what makes the Zoom system so different.

According to Zoom's bumpf, this system is most effective on yellow and brown stained teeth that have never been whitened before.  Clinical testing shows that this procedure can lighten teeth by up to eight shades in under an hour due to the special laser lamp used in conjunction with the whitening gel. 

My Zoom treatment began with Gill matching the colour of my teeth to a tooth colour chart and taking a 'before' photo. 

An 'isolator' and some gauze was then placed in my mouth protecting my lips and leaving only my teeth and gums exposed.  Now whilst I am in no doubt that this looked odd it took very little getting used to and was not uncomfortable in any way. 

Next the unique Zoom whitening gel, designed to work specifically with the Zoom laser lamp, was put on my teeth.  This is where the innovation comes in - the Zoom lamp (a mouth sized light-weight lamp) activates the ingredients in the Zoom gel which gently penetrates the teeth breaking up any stains and discolouration. 

The pleasant tasting gel was reapplied three times at intervals of 15 minutes and, because my gums had been properly protected, I felt no discomfort whatsoever - other than having to listen to Ralph 'Painless' Gilhooly, who was also observing the demonstration, talk constantly and not be able to answer him back!

At the end of an hour, all the isolating paraphernalia was removed from my mouth and I was shown my new smile. I was genuinely impressed - it was one of those moments when you realise how bad something must have been before because the after looks so great!

I have spent the last few days grinning manically at everyone I meet, waiting for them to be blinded by my smile.  Admittedly my self confidence would have taken a dive had everyone I met noticed how much whiter my teeth now are but my husband did and he's one of those men who wouldn't notice if I changed the colour of my hair! 

As an introduction, dentist@Chiswick are currently offering the Zoom! Whitening system for £595 PLUS a home top up kit of ten tooth whitening trays (worth £195) free.

Situated at the top of The Avenue on Southfield Road, the dentist@Chiswick is a traditional, independent practice, but with a fresh approach.  Dentists Ralph and Gill offer the latest cosmetic treatments, dental implants, routine check-ups or simply a visit to the Hygienist without any pressure or hard sell tactics and the quality of their work speaks for itself. 

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April 7, 2006