Innovative exhibition created in partnership with ‘Platinum Guild International’

Coutts London Jewellery week ambassadors, Marmalade Jewellery of Chiswick have teamed up with The ‘Platinum Guild International’ to commission a fabulous innovative platinum bridal jewellery window display.

Based on the theme of the platinum selling record and showcasing some stunning Platinum wedding bands The window is a one off piece of art that will inspire shoppers of all ages.

Visit the store and see the window at 23 Turnham Green Terrace, Chiswick W4 1RG throughout Coutts London Jewellery Week, 8 – 14 June 2009.

Platinum Guild International have enlisted the support of 2nd year product design students from Central St Martins College of Art and Design (CSM) to create exciting window displays for seven London retailers.

Marmalade Jewellery have been chosen as one of the leading seven London retailers for their excellence in promoting platinum.

The students have been given a remit to design an eye-catching display featuring platinum bridal jewellery enticing shoppers to venture inside.

The concept behind each display is a narrative based around the reasons for the purchase of a platinum engagement and wedding ring. The designs will convey the pure, rare and eternal attributes of the precious metal and embody the symbolism of giving and receiving a wedding ring.

Each retailer features a student design that encapsulates the fabulous properties of Platinum whilst encompassing the fun and quirky values of the store brand. Marmalade will feature rotating record players with Marmalade Artwork and Platinum discs showcasing beautiful jewellery. The window will be completed with a showcase of the latest platinum jewellery bridal designs.

Also in store for the weekend of the 13-14 June will be a Wedding Dress made with Platinum for to clients to view

June 3, 2009