"So on Friday October 28th we're launching  'Feel Good Friday' a genuinely non-commercial campaign to encourage more people to put pen to paper and send a random card of friendliness to someone they're thinking of for absolutely free. Yes, that's right,  free.

"On Feel Good Friday, which will run at all three Postmark stores (Balham, East Dulwich, Chiswick) on the last Friday of every month, customers can choose a free card from our special Feel Good Friday selection and have it posted anywhere in the UK (2nd class) at absolutely no cost to them.

"Owner Mark Janson-Smith explains why: " Imagine how amazing it would feel to come home tonight and find a card waiting for you. No birthday, no thank you - just because.We think it would feel pretty good so we wanted to come up with a way of getting more people writing to each other that wasn't based on a special ocassion."

"Anyone can get involved with Feel Good Friday. There are no sign -up fees or hidden clauses, the only rule is that the card you send must be 'just because' so no last minute birthday wishes or thank you's. Just a simple, random card of friendliness to make someone's day.  

" 'As a card retailer people might think it's slightly strange that we're giving away cards'  said Mark  "but we really believe in the power of the written word to make someone shine. We're all used to getting a card on special occasions but to get one totally out of the blue for no other reason than 'just because' can give someone a huge boost.

" 'Feel Good Friday is about spreading that feeling by encouraging more people to write to one another throughout the year. It costs nothing to get involved. All you have to do is come along on the 28th, pick up a pen and send a card to that person you're thinking of. You'll make their day" 

"The first  Feel Good Friday  takes place on  Friday October 28th  at Postmark. "

Mark Janson-Smith