Does your website need a bit of TLC? Would you like to get more visitors and convert more of them into customers? Then this short, informal talk is perfect for you.

Based on real-world copywriting experience at leading companies, we’ll explain how to improve the text on your website to make it more readable, punchy and persuasive.



Why should you attend?

Our experts will share ten powerful techniques for improving your website – tips that you can put into practice immediately without spending a penny on designers (or even copywriters), including:

• The golden rule about how much copy to have on each page
• How to avoid stupid writing mistakes that make you look unprofessional
• Ways to make your copy more persuasive
• Quick and cheap ways to test your website on real people
• The best way to use a blog and social media to promote your site
• How to create and apply a site-wide tone of voice

Who is it for?

This is aimed primarily at business people who want to get the most out of their website. It is also useful for anyone who writes content for websites, such as marketing companies, design agencies and PR firms.

The speaker is Matthew Stibbe , CEO of Articulate Marketing . Articulate writes website copy for some of the world’s greatest companies including Microsoft, Hewlett-Packard, LinkedIn, Symantec, eBay and HSBC.

Where is it?

Our hosts are  Club Workspace Chiswick , 10 Barley Mow Passage, Chiswick, London, W4 4PH

When is it?

Join us July 4 from 6.30pm to 8.30pm. Post-work beer, bubbly or soft drink included!

Book now for the best rate

Use the special ChiswickW4.com promotional code to get your ticket for just £5. Click ‘Enter promo code’ and type ‘chiswickw4’ to unlock the special discounted rate.

(You can also book direct on  Eventbrite.)

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July 1, 2013