But will Wayne's world be moving to W4 this summer?

While the rest of the country was lauding the achievements of teenage wonderboy Wayne Rooney here in Chiswick feelings were decidedly mixed.

Just when it looked like it would be another record breaking day for the most actively used community web site of its kind in Europe, a dramatic dive in site visitors took place about 7.45pm on Monday evening. Apparently many residents had found something more interesting to do than read about local news and information. Even so, 3410 visits were made to the site during the day, just shy of the record.

Further enquiries revealed that a football match had taken place that night in which Rooney had starred. The England camp remained tight lipped about Rooney's catastrophic impact on ChiswickW4.com's traffic figures on Monday night and refused to supply a comment.

However a 'close friend' of Wayne's revealed that hearing what had happened had taken some of the gloss off his storming two goal performance against Croatia.

Wayne and his England colleague and fellow Liverpudlian Steven Gerrard are apparently looking at property in West London at the moment. Sources close to the two players suggest that they may opt for a move to W4 having been impressed by the area's parks, easy access to Fulham Broadway and fine restaurants. The amount of car crime would also prevent them from feeling too home-sick.

A spokesperson for Neighbour Net (who produce ChiswickW4.com along with a range of other sites across London) said, "Some people may feel we are just following the tabloid fashion for making up stories and quotes to allow us to use an appalling pun on the word 'Roo' in the title and blatantly draw attention to how quickly our readership is growing. It has to be said this is a shockingly cynical view, next they'll be saying the Denmark vs. Sweden game was a fix."

Rooney's impact on ChiswickW4.com - Monday 21st June