According to Savills property survey which ranks local area as nearly prime

Even though the average property costs a staggering £600,000 and the area is continuing to buck the trend of house price decline, Chiswick is not, according to a report by Savills, a prime area for property.

In a league table published in The Times, Chiswick is "nearly Prime London suburb" which is a step up from 1989 when it was not even close. Indeed according to the table, Clapham, Fulham and Putney 'prime' but no mention of our beloved Chiswick.

However, a spokesperson for Savills defended the table stating that their reserach ranked Chiswick "in the same league as Hammersmith, Battersea and Balham (and Stoke Newington)". Other 'nearly prime' areas include Paddington, Kings Cross, Tooting Bec, Shepherds Bush, Crouch End and Streatham Hill.

Harriet Black from Savills Research told ChiswickW4.com “Chiswick is most definitely an up and coming ‘prime’ area, however it is not in the same league as St Johns Wood, Pimlico and Fulham, which are longer established prime areas.”

Christopher Bramwell from Savills Chiswick office commented “Having referred to Savills research tables, it [Chiswick] is most definitely in there.”

Commenting on the report, Oliver Finn's Christian Harper said ""I think this article is a great example of how easily comments can be taken in different contexts and are submitted without accurate research and facts.

"May this article be used as a lesson to those with eager keyboards that each market is extremely unique. I am proud to say that with the amount of sales, growth in prices and sheer demand - Chiswick is remarkably Prime."

Savills previous survey published in 1989 made a glaring error by omitting Chelsea from their ranks of London Suburbs. According to one report, a flurry of phone calls and letters ensued, from residents appalled that SW3 could be overshadowed by mere Hampstead and Regent’s Park.

Back to the local vicinity where Savills nominated areas with the potential to become part of prime London. They believe that whilst the BBC’s presence in White City has so far failed to brighten up the area, plans for the Westfield shopping centre may do the trick and East Acton is on the up attracting buyers from all over the capital drawn by the variety of Victorian, Edwardian and 1930s homes.

November 27, 2007