Spring Surge for W4 Sales

Horton and Garton's Paul Cooney discusses 2019 Rightmove stats and early 2020 results

We've had a brisk start to the year with a very different energy and enthusiasm to last January; we reported tumbleweeds on the Terrace in January 2019 but the outlook couldn't be more different in 2020. Buyer positivity is palpable and a short supply of available W4 homes has meant we've seen the beginnings of healthy competition: we've just agreed the sale of a duplex apartment in Central Chiswick for the full asking price after competing bids and we ended 2019 with the off-market sale of a Grade II listed Bedford Park house which was agreed at the full asking price after just two viewings. Both properties were previously marketed by two of our competitors; Horton and Garton was enlisted when their marketing strategies failed to attract offers at the homes' true and maximum values – we were pleased to get the job done for our happy sellers.

Whilst the outlook is undoubtedly rosier than this time last year, the statistics are stark:

• The average time for a London property to go from instruction to completion is over 25 weeks but our average selling time from instruction to completion of the sale was just 15 weeks – quicker than the other two agencies in the top 3 for Chiswick sales by 7 and 8 weeks respectively.


• On average, 34.3% of properties in London received a price reduction in 2019; we reduced just 10% of our listings in 2019 compared to a whopping 30% and 24% from the other two agencies in the W4 top 3 for sales.


• Horton and Garton ended 2019 in the top 3 estate agencies for sales agreed in Chiswick . We achieved an average of 96.7% of the asking price for the homes we sold in 2019.

So if you're selling, ask all potential agents to quantify their results so you can make an informed decision. The seller of the Grade II listed house in Bedford Park who is a long time Chiswick resident had this to say of our service:

“I have bought and sold many houses. I felt my experience with Paul at Horton and Garton was exceptional. From finding the right buyer quickly to establishing relationships with both the buyer, ourselves and our tenants together with excellent communication throughout the process, Paul is a refreshing change from what I have come to expect from the profession.”
– T.L., Bedford Park seller, January 2020

For an intelligent, hard-working approach to your home's sale, my team and I are ready to provide a sterling service. Get in touch for a coffee and a conversation on your home's value.

Paul Cooney MNAEA
Horton and Garton

020 8996 5120
chiswick@hortonandgarton.co.uk

*All statistics taken from Rightmove and Land Registry.

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January 17, 2020