Whisk Is Going Up For Sale

Hoping a new buyer will retain the business as a cook shop

The Whisk cookery and gift shop in Devonshire Road is going up for sale.

Owner Tracey Kynoch is planning to step down after twelve years running the shop and hopes to sell the business as a going concern.

Tracey says that at the moment running the business doesn't fit in with her family committments. However, she is not planning to stop anytime soon and expects to be in the shop until Christmas at least.

She said the issue had nothing to do with competition from a similar shop on the High Road and there are four years left on the lease and a good rent agreement in place.

"We've had great loyal support from local people in Chiswick down through the years and we're very involved in the community. I hope somebody will step in to carry on the business, there's a lot of passion behind Whisk."

Tracy and her partner Simon saw the opportunity for a shop selling kitchen ware, cookery items and gifts twelve years ago when they struggled to find a meat thermometor in Chiswick one Christmas. They were both former employees of GSK and soon came up with a business plan, sourcing items which were often unusual or difficult to locate for enthusiastic cooks.

The shop sells a wide variety of cooking items from cake tins to saucepans, coffee makers to toaster tongs and gifts. It also sells goods online

Two other branches of Whisk in Putney and Ealing were closed some years ago so that they could focus on the Chiswick branch. Whisk will go up for sale with Whitmans.

October 4, 2016