Whisk In Devonshire Road Is Closing

Efforts to keep the business as a cookshop have been unsuccessful

The Whisk cookery and gift shop in Devonshire Road is closing on June 3rd after thirteen years in business.

Owner Tracey Kynoch is stepping down and had originally hoped to sell the business as a going concern.

However, despite several expressions of interest, that was not possible and it will no longer be a cook shop. The identity of the new tenant has not yet been revealed.

There is currently a sale at the shop which will close on June 3rd.

Tracey decided to take time out about six months ago, as running the business doesn't fit in with her family committments.

"We've had great loyal support from local people in Chiswick down through the years and we're very involved in the community. I am very sad to see it go but its very difficult for people in small businesses these days what with Westfield and online shopping and high rents etc."

Tracy and her partner Simon saw the opportunity for a shop selling kitchen ware, cookery items and gifts several years ago when they struggled to find a meat thermometor in Chiswick one Christmas. They were both former employees of GSK and soon came up with a business plan, sourcing items which were often unusual or difficult to locate for enthusiastic cooks.

The shop sold a wide variety of cooking items from cake tins to saucepans, coffee makers to toaster tongs and gifts, as well as online.

Two other branches of Whisk in Putney and Ealing were closed some years ago so that they could focus on the Chiswick branch.

As part of Whisk’s farewell to Chiswick and by way of a thank you to all their loyal customers, they will be sponsoring the Bedford Park Festival 50th Anniversary as Silver sponsor. Whisk first started sponsorship in 2006 and has been part of the event ever since.

May 26, 2017