The 'Italian Job' Comes to Devonshire Road

The replacement for Pickwicks pays homage to famous film

The new Italian microbrewery which will replace Pickwicks is planning to open in the next couple of weeks.

Named as an homage to the Michael Caine movie, The Italian Job, the brewery will stock designer beers from Italy. It was due to open last December but renovations took longer than expected.

Speaking about their plans, Giuseppe Verdoni said they had chosen Chiswick because it reminded them of their home in Parma, where the microbrewery Birrificio del Ducato is located.

The Italian Job, is a reference to the 1969 classic action movie starring Michael Caine, but, Giuseppe said it was a pointer towards the renaissance of artisan brewing taking place in Italy.

"While Italy is renowned by many for its glorious wines and culinary delicacies, fewer may be aware of the craft beer Renaissance occurring in Italy. In fact, Italy currently boasts a lively craft beer community and a number of innovative and qualitatively excellent microbreweries. " says Giuseppe.

He said The Italian Job would be Birrificio del Ducato’s (Del Ducato’s brewery) flagship pub in the UK and London’s premier Italian craft beer pub.

Founded in 2007 by Giovanni Campari (brew-master) and Manuel Piccoli in Roncole Verdi (in the province of Parma that is best known for Parmigiano cheese and prosciutto) Birrificio del Ducato is Italy’s most awarded craft beer brewery.

It boasts a number of beers, including a crisp unfiltered pilsner (VIÆMILIA), a "decadent coffee-infused porter" (Sally Brown Baracco), and a chilli-infused imperial stout (Verdi Imperial Stout).

There will also be rotating beers on tap and hand-pump from notable Italian craft beer breweries as well as English ones. The pub will also host a kitchen that will serve authentic Italian food, with special attention to artisanal food specialties from Parma.

The Italian Job say they hope to become a "reference point for the London craft beer scene in West London and an integral and vibrant element of the neighbourhood for locals".

February 6, 2015