Pain Quo To Try Again At Chiswick High Road Site

Second chance for the bakery and cafe which closed eighteen months ago

The prime site in the centre of Chiswick vacated over a year ago by Belgian bakery/cafe chain, Le Pain Quotidien, is to be taken over by none other than Le Pain Quotidien,

The site at 214 Chiswick High Road, is currently being refurbished and will re-open soon though an exact date has yet to be confirmed.

It is understood that rather than leaving the premises vacant, which has been the case since March 2018, an agreement has been reached to re-open the cafe in the hope that it will prove more successful this time.

A source told Chiswickw4.com: "It's a bit of a gamble, but let's hope that everyone who is complaining about places closing will get on board and support the business when it re-opens."

The Kitchen & Pantry cafe adjacent to the site closed last month.

The cafe/bakery often referred to as 'Pain Quo' opened on the site which was formerly Balans restaurant, six years ago.

There had been difficult trading times, and as far back as 2015 an advertisement for a Discreet Sale of a "prime location, opposite Nando's on Chiswick High Road", with a large front trade garden and 3,000 square feet ground floor and basement " had appeared on a property website. Pain Quotidien kept trading despite constant speculation about closures.

Since then it appears that a suitable new tenant was not found for the premises, hence the decision to give the cafe another opportunity rather than have the building lying idle. There are unconfirmed reports that they are locked into a long lease and have been unable to sub-let.

The site had previously been occupied by the Balans chain and before that was Jack Stamps pub and the Windmill pub.

Le Pain Quotidien is a worldwide chain of café/restaurants specialising in freshly baked bread and patisseries to eat in or take away. The Chiswick branch opened in 2012.

Le Pain Quotidien means "The Daily Bread" and was founded in 1990 as an artisanal bakery in Belgium, when chef Alain Coumont struggled to find the perfect bread for his restaurant in Brussels.

The cafes are also distinctive for their communal tables, and often use exposed brickwork and traditional sustainable timber interiors.

We are attempting to contact Le Pain Quotidien for comment.

September 13, 2019