Poundland To Open On Chiswick High Road

In prime location on site of the former McDonalds

The cut-price chain Poundland is planning to open in Chiswick, as the company starts renovation of the former McDonalds fast-food restaurant.

An application from Poundland, received by Hounslow Council last week, proposes to change the shopfront and signage of the building at 230 Chiswick High Road for the new shop. Poundland has also advertised for staff on its website.

A typical Poundland exterior

The premises is situated in a prime location, between Marks & Spencer and Waterstones. Workmen have already started to fit out the shop but so far the company has not made any public comment on its plans for an opening date.

The application lodged with LBH is seeking removal of the existing shopfront, removal of existing shop signage, installation of a new shop front and interior shop fit-out.

Poundland is a British variety store chain which was set up in April 1990 by Dave Dodd and Stephen Smith, and claims to stock up to 3,000 home and kitchen-ware, gifts, healthcare and other products- some of its 16 categories are brand name and clearance products.

Single 'price point' retailing was invented in the United States in the nineteenth century and Poundland claims to have introduced the concept to Europe where it is the largest single-price discount outlet. Their Croydon store attracts more than 30,000 shoppers a week and generates more than £9 million a year. The company was bought by a UK private equity firm two years ago for £200 million.

The former McDonalds

In recent years the brand has come under competition from 99p and Poundworld stores but is still has a multi-million pound annual turnover, with over four hundred shops and an estimated four million weekly shoppers.

Poundland has benefited from the recession as shoppers seek even greater value on UK high streets. It sells everything from beauty and skincare to toiletries and food - and is believed to be the largest retailer of batteries in the UK. Products range from crisps and snacks, to pasta, tinned food, vitamins and knitting yarn.

September 9, 2014