Bid For Digital Advertising Display Unit On High Road
Bicycle racks on pavement outside Mountain Warehouse would be relocated
An example of the type of screen proposed
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A planning application (P2019/3823) has been submitted to erect a Digital Display unit at 264 Chiswick High Road (the pavement outside Mountain Warehouse, opposite Linden Gardens ).
The freestanding statically illuminated advertisement sign would mean relocation of the existing bicycle racks.
The double sided digital units have two LCD 86 inch screens protected against vandalism by a layer of hardened glass.
The application is made by JC Decaux, which is the process of installing 1,000 digital screens in bus shelters across London. The company's LDN Drive project is set to deliver 60million weekly viewed impressions across 120 roadside digital screens in 29 London boroughs.
The company says that with digital screens on Tottenham Court Road, Chiswick High Road, and Wandsworth Road and South Circular Road, LDN Drive will deliver the first broadcast digital large format channel in London.
There have been several attempts by different digital advertising companies to increase their presence in Chiswick.
BT was recently refused permission to remove phone boxes and replace them with InLiNKUK monolith structures featuring video display advertising, further along the High Road opposite Turnham Green.
This because Hounslow Council felt this would be a visually incongruous addition to the street scene. The Council felt illuminated advertisements would have a detrimental impact on the Turnham Green Conservation area.
November 2, 2019
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November 3, 2019
