Sebastian Coe unveils design of ‘Landmark London’ pin badge for Hounslow

Sebastian Coe, Chairman of the London Organising Committee of the Olympic Games and Paralympic Games has unveiled the design of the ‘Landmark London’ pin badge for Hounslow.

He was present at the London Councils Leaders’ Committee earlier this morning and presented Cllr Peter Thompson with the first pin badge produced for the borough.

In September 2009, LOCOG and London Councils launched the ‘Landmark London’ competition. Londoners were invited to vote for the most iconic landmark in their borough that they would most like to see featured in an individual pin badge.

Each of the chosen landmarks has now been re-created into a metal pin badge incorporating the London 2012 logo.

The winning landmark for Hounslow is Chiswick House. Built in the mid-1700's by Lord Burlington, the house is considered to be the finest surviving example of Palladian architecture in Britain.

Sebastian Coe, Chairman of LOCOG, said, "Chiswick House, chosen by the residents of Hounslow, is a real iconic landmark and celebrates what a fantastically unique city London is. I am delighted to see how proud residents of Hounslow are of their borough and I hope they will wear their pin badges with pride."

Cllr Peter Thompson, leader of the London Borough of Hounslow, said, "We’re lucky to have so many landmarks across the borough which could have been used, but the popular vote went to Chiswick House - a worthy winner."

The Landmark London pin badges will be available for wider sale across London in the coming weeks from Runner’s Need, Crest of London, World Duty Free and the Museum of London.

March 17, 2010