Hounslow Council's Local Plan View For Chiswick

Pledges to respect established character in development

Chiswick will benefit from modest levels of growth over the next 15 years which will deliver much needed housing and jobs. This investment will help deliver local infrastructure improvements, including improvements to Turnham Green, to Duke’s Meadows and reducing the barrier created by the A4.

Chiswick will continue to be a much-loved neighbourhood characterised by its low-rise, compact grid pattern nestled along the River Thames, well known for its heritage assets such as Hogarth House and Chiswick House and leafy streets, riverfront walks, collection of pubs and its thriving High Road. Development proposals will be expected to respect and respond to this established character in a sensitive, thoughtful, yet contemporary manner.

We will achieve this by
1. Encouraging redevelopment of the allocated sites including: 500 Chiswick High Road, Empire House, Wheatstone House and Hogarth Business Park;

2. Transforming the area north of Chiswick roundabout - the beginning of the Golden Mile and connecting this growth with Chiswick Business Park (CBP);

3. Preserving and enhancing the High Road through: · Recognising and responding to its historic, well-established character of 3 to 4 storey mixed use buildings and promoting sensitive infill development; Wider public realm improvements including careful maintenance of the mature plane trees that line the high road;  Supporting the diverse mix of local independent shops and businesses;

4. Harnessing the economic stimulus of and linkages to CBP westwards towards the Golden Mile - providing places to do business and soft networking;

5. Securing improved public transport provision including: more frequent Piccadilly line stops at Turnham Green; improved capacity and access at Gunnersbury Station so that it can handle commuter traffic from CBP; new rail link from Hounslow station to Willesden Junction via the proposed west London transport interchange at Old Oak Common (links to Crossrail and High Speed 2);

6. Preserving and enhancing the much-loved low to medium-rise Victorian and Edwardian townscape of 2 to 3 storey terraced housing and promoting this type as a cue for future developments;

7. Reducing the north-south pedestrian barrier of the A4 through streetscape improvements and other traffic calming/highway design measures.

8. Preserving and enhancing the semi-open landscape in the south for the wide variety of sports and leisure activities that take place; continuing the development of a sporting hub at Dukes Meadow;

9. Promoting the area’s connection with and to the River Thames by protecting and enhancing
river-related facilities, improving legibility, accessibility, continuity and quality of the Thames Path.

September 26, 2015